THE EFFECT OF ADVERTISING AND WORD OF MOUTH ON ONLINE PURCHASING BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS, UNIVERSITAS SERAMBI MEKKAH. Jurnal Kreasi Rakyat [Internet]. 2023 Jan. 29 [cited 2026 Aug. 18];1(1):36-62. Available from: https://www.jurnal.kreyatcenter.com/jkr/article/view/6