SUSANTI; WAHYULI; SAIFUL AMRI; SAMSUL IKHBAR. THE EFFECT OF ADVERTISING AND WORD OF MOUTH ON ONLINE PURCHASING BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS, UNIVERSITAS SERAMBI MEKKAH. JURNAL KREASI RAKYAT, Banda Aceh, v. 1, n. 1, p. 36–62, 2023. DOI: 10.64617/kreyat.v1i1.36-62. Disponível em: https://www.jurnal.kreyatcenter.com/jkr/article/view/6. Acesso em: 17 oct. 2026.